Attack of the Mud People

Much like an electric snake that has consumed several goats I’ve been gestating too many posts for too long and have been far too busy to boot.  Normal service now looks to be resumed…
It’s long since calmed down now of course but a post on the ever wonderful Jack of Kent’s blog and a namecheck [...]

Posted at 7:56 pm on May 11, 2009 | leave a comment | Filed Under: Awful stuff, Social media etc, web 2.0 etc | Tagged: , , , , , , , | read on

Badge engineering runs out of road

While marcomms at its best is a kind of alchemy, sometimes there really is no way to mask the cynical reality of a product.
Lots of premium brands are little more than well dressed, youthfully aspirational riffs on common mutton, but the key is not to make the illusion (in which consumers are implicit collaborators) insultingly [...]

Posted at 2:48 pm on April 5, 2009 | leave a comment | Filed Under: Advertising, Awful stuff, Business, Rant | Tagged: , , , , , , | read on

About

I am a PR vet who is currently a digital marcomms consultant in London. It is becoming so much more than that as boundaries blur, clients get wise and all kinds of consumers (from kids snapping gum to corporate types buying expensive kit) get hip and move on. 20 minutes into the future of Marcomms is more than just a Max Headroom reference and a joke about New Coke in America. 20 minutes is far enough away from now to be interesting but not far enough into the long grass to talk about projected logos on the moon or imaginary £500bn location based mobile HD marketing taking over the world.

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