Return of the BIG EVENT Advert

Normal service has been resumed on this dark corner of the rantosphere after a particularly heavy time and holiday to Benelux (didn’t see the Lux bit but then again I’ve no cash to stash). Couldn’t help noticing an advert for an advert in the Standard – Sony’s latest 90 second (!) short film for [...]

Posted at 7pm on 5/1/08 | no comments; | Filed Under: Advertising, Business, Film, Integration, PR, Social media etc, TV, web 2.0 etc | read on

The disappearing Fool? Missed chances on a silly day

Well another year another April Fool’s. In a day of mass communications it was never likely that people would get away with something as blatant as the BBC’s classic ‘Spaghetti Harvest’ jape, but the trad press can’t help but trawl out some silliness - sometimes with the help of brands, other times solo. So [...]

Posted at 7pm on 4/1/08 | no comments; | Filed Under: Awful stuff, PR, Rant, Social media etc | read on

About

I am a Marcomms vet who is currently a media relations consultant in London. You can call it PR and you would not be far wrong, but it is becoming so much more than that as boundaries blur, clients get wise and all kinds of consumers (from kids snapping gum to corporate types buying expensive kit) get hip and move on. 20 minutes into the future of Marcomms is more than just a Max Headroom reference and a joke about New Coke in America. 20 minutes is far enough away from now to be interesting but not far enough into the long grass to talk about projected logos on the moon or imaginary £500bn location based mobile HD marketing taking over the world.

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