The Jiveman

I am a PR vet who is currently a digital marcomms consultant in London. It is becoming so much more than that as boundaries blur, clients get wise and all kinds of consumers (from kids snapping gum to corporate types buying expensive kit) get hip and move on. 20 minutes into the future of Marcomms is more than just a Max Headroom reference and a joke about New Coke in America. 20 minutes is far enough away from now to be interesting but not far enough into the long grass to talk about projected logos on the moon or imaginary £500bn location based mobile HD marketing taking over the world.

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About

I am a PR vet who is currently a digital marcomms consultant in London. It is becoming so much more than that as boundaries blur, clients get wise and all kinds of consumers (from kids snapping gum to corporate types buying expensive kit) get hip and move on. 20 minutes into the future of Marcomms is more than just a Max Headroom reference and a joke about New Coke in America. 20 minutes is far enough away from now to be interesting but not far enough into the long grass to talk about projected logos on the moon or imaginary £500bn location based mobile HD marketing taking over the world.


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